It often amazes me and don't be too surprised about this statement though since I'm often amazed, about the lack of interest some Information Technology professionals have about the sector that their company is in. It shouldn't make a difference right? I.T. is I.T. right? Wrong! It makes all the difference.
One size does not fit all
Competitive advantage varies wildly between different sectors
The situation typically dictates the approach i.e. What does your company do? What is it's business model, how does it get its products to market.
How can you prioritise when you do not know these things? It's like asking for a gold fish to prioritise what happens in an Emergency Room, a gold fish knows what's happening at this particular moment in time but a Professional can assess what has happened before, is currently occurring and what should be done next, past, present future, experience, triage and pro-action.
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